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Sampling: a 20th century model perfect for 21st century marketing
Give it away! Sampling is an under-the-radar 20th century marketing model that's perfect for 21st century consumers and the channels we use to reach them.
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Death and Social Media – version 2.0
If today is indeed the beginning of the end of your life, are you social media-ing accordingly? Maybe it's time to check in to your life's status updates.
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The Law of Failure
EPIC FAIL? YAY! Failure can be an asset, if you look at it the right way.
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The Butterfly Effect of Marketing
Doing small things now can yield big, positive results later. But you often have little or no control. So stay aligned with your brand values, and start LOTS of little things.
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Are you a “wham-bam-thank-you” brand?
Social is not a medium. It's a monitor. And it's always on. Market accordingly.
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Advertising: starring social media
Social media is taking a starring role in modern advertising. And it's not just for digital products - it's fashion, fast food, automotive and more.
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Breaking (Bad) news: Marketers LIE!
Century 21 pulled a social media marketing stunt around the Breaking Bad series finale. Let's discuss why it didn't work.
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Top Five Marketing Resolutions for 2014
What are the top marketing resolutions that you should be considering as 2014 approaches? Here are my Top 5.
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Bolton, Burgundy and Cheeky Buzz – Auto Marketers Set a New Tone
Dodge and Honda have both employed caricature spokesmen for their latest marketing efforts. Who wins this cheeky battle? Read on.
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Rainbow-colored Research
Was the rainbow profile pic on Facebook a mass experiment on users? It may very well have been. But who cares?
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Wherefore art thou, Facebook?
Does Facebook hate Belgium? If not, why is there no overlay tool to show support for the innocent victims? This is a conspicuous absence for the brand, considering the magnitude of the event and the...
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CNN and its gentle social approach
In the wake of the Orlando shooting, CNN extends its coverage in the smartest and most considerate way possible.… Continue reading →
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How to get control of your brand. Now.
It’s tough for brands these days. All the competition. All the change. And all that damn marketing! And perhaps most difficult is getting consumers to know you, then like you, and finally, to trust...
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Actually, Twitter won the 2016 Election.
You can argue about hacking, and collusion, and influence in politics. But one thing is clear: Twitter won the 2016 election - now it needs to learn how to lead.… Continue reading →
View ArticleSaving Face(book): three lessons from the Cambridge Analytica scandal
The recent news that’s still in the news about the Cambridge Analytica scandal on the Facebook platform is making the rounds in marketing circles, and for very good reason. In many ways, and across...
View ArticleIs THIS the best an ad can get?
Gillette's new short film "The Best A Man Can Be" is impactful. And dangerous. And may have missed several marks. … Continue reading →
View ArticleA clash of cultures: Twitter cancels Burger King.
What's really wrong - and what wasn't - with that Burger King ad.… Continue reading →
View ArticleFacebook’s Meta transition. A mashup that proves hardware is the new tech.
Meta is a mashup of all the tech that's been successful, especially the hardware.… Continue reading →
View ArticleX. Why?
Bye, bye, birdie. Twitter is dead, and has been replaced with the very unremarkable "X." But why?… Continue reading →
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